Futura was a graphic sans serif typeface created by Paul Renner in 1927 as part of his New Frankfurt project. Based around geometric forms – particularly circles – Futura was an ode to Bauhaus-style that was popular at that time.
Bauer Sort Foundry had created it as a font similar to Ludwig & Mayer’s Erbar font from 1926, an influential typeface design.
Futura Font Free Download
Futura was extensively marketed by Bauer and its American distribution arm by brochure as capturing the spirit of modernity, using the German slogan “die Schrift unserer Zeit” (“the typeface of our time”) and in English “the typeface of today and tomorrow”. It has remained popular since.
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