Benton Sans is a digital typeface family begun by Tobias Frere-Jones in 1995, and expanded by Cyrus Highsmith of Font Bureau. It is based on the sans-serif typefaces designed for American Type Founders by Morris Fuller Benton around the beginning of the twentieth century in the industrial or grotesque style.
It was a reworked version of Benton Gothic developed for various corporate customers, under Frere-Jones’s guidance. In developing the typeface, Frere-Jones studied drawings of Morris Fuller Benton’s 1908 typeface News Gothic at the Smithsonian Institution.
The typeface began as a proprietary type, initially titled MSL Gothic, for Martha Stewart Living magazine and the website for Martha Stewart Living Omnimedia. As Benton Gothic, there are 7 weights from Thin to Black and only 2 widths.
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Benton Sans Book – [Libre Franklin Light]
Benton Sans Bold – [Gothic A1 Black]
Benton Sans Black – [DagnyWeb W03 Black]
Other Free Benton Sans Similar Fonts
The first cuts of Trade Gothic were designed by Jackson Burke in 1948. He continued to work on further weights and styles until 1960 while he was director of type development for Mergenthaler-Linotype in the USA.
Trade Gothic does not display as much unifying family structure as other popular sans-serif font families, but this dissonance adds a bit of earthy naturalism to its appeal.
News Gothic is a sans-serif typeface in the grotesque or industrial style. It was designed by Morris Fuller Benton and released in 1908 by his employer American Type Founders (ATF). News Gothic is similar in proportion and structure to Franklin Gothic, also designed by Benton, but lighter.
Franklin Gothic and its related faces are a large family of sans-serif typefaces in the industrial or grotesque style developed in the early years of the 20th century by the type foundry American Type Founders (ATF) and credited to its head designer Morris Fuller Benton.
“Gothic” was a contemporary term (now little-used except to describe period designs) meaning sans-serif.
Libre Franklin is an interpretation and expansion of the 1912 Morris Fuller Benton classic.
The Libre Franklin project is led by Impallari Type, a type design foundry based in Rosario, Argentina. To contribute, see github.com/impallari/Libre-Franklin
Post Grotesk is a sans-serif typeface designed by Josh Finklea and published through Village in 2013. The design is a contemporary interpretation of the classic grotesque model. Post Grotesk is available in four weights—light, book, medium and bold—each with matching italics and built-in small caps.
Post Grotesk is informed largely by the rational tone of the more systematic grotesks, while leaning into the looseness of the less structural examples of the genre.
In creating Vectora, Adrian Frutiger was influenced by American Gothic styles, especially those of Morris F. Benton’s Franklin Gothic and News Gothic. Vectora is light and balanced, giving text legibility and a harmonious appearance.
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