Jackson Burke began creating Trade Gothic as part of his role as Director of Type Development for Mergenthaler-Linotype USA until 1960. Trade Gothic stands out among sans serif font families because it does not conform to standard font standards while still possessing naturalistic features, making it popular in advertising, multimedia content creation and newspaper headlines alike.
Here is a selection of free fonts that resemble Trade Gothic. Our team has done its best to locate fonts as similar to Trade Gothic as possible.
Trade Gothic Light – [News Gothic light]

Trade Gothic Regular – [News Gothic Regular]

Trade Gothic Bold – [News Gothic Bold]
Trade Gothic Italic – [News Gothic Italic]
Other Free Trade Gothic Similar Fonts
Franklin Gothic ITC
The ITC Franklin Gothicโข family embodies true American grit: itโs square-jawed and strong-armed, yet soft-spoken. If Bruce Springsteen were a typeface, he would be ITC Franklin Gothic. The family suite of typefaces is large and adaptable โ and is as well-suited to web content and small screens, as it is to billboards and hard copy display ads.
The ITC Franklin Gothic is a reimagining of Franklin Gothic, a design that dates back to 1902. It retains the personality and character of the original typeface, with only a slight increase in x-height and character width to distinguish it from the first version. Although newer typeface families such as Helveticaยฎ, Universยฎ and Frutigerยฎ have the same basic proportions and attributes as Franklin Gothic, the similarity ends there. ITC Franklin Gothic retains all the strength and vitality typical of early American sans serif typefaces.
News Cycle Font
News Cycle is a realist, sans-serif typeface based primarily on a revival of the 1908-era News Gothic, the stalwart newspaper face from American Type Founders (ATF). Like News Gothic, it is designed for clarity and readability in large blocks of copy, but to still look good in headline-sizes at the top of the page.
It also extends News Gothic to better cover more of the world’s orthographies, starting with Eastern European and African languages, and soon Greek and Cyrillic alphabets as well.
PF Das Grotesk Pro
Das Grotesk was inspired by earlier nineteenth-century grotesques, but it is much more related to American gothic designs such as those by M.F. Benton. Due to their pure geometric structure, most grotesque typefaces tend to have a rather monotonous and lifeless appearance, thus failing to express the ideals of the modern creed.
Das Grotesk on the other hand is a lively design with several distinguishable characteristics which attract attention when set at large sizes, whilst they become subtle and blend evenly at small sizes, fostering a neutral identity.
Brown Gothic
Brown Gothic is a compact sans serif face, with rounder letterforms than the usual condensed grotesques such as Helvetica, Univers, et al. It has a barely discernible โdistressingโ, which is slightly less perceptible in the Extra Bold fonts (they also set tighter and are intended for use at large sizes). The effect matches ShinnTypeโs Worldwide and Walburn.
Its letter forms are modernist, more like Helvetica or Univers than Franklin Gothic or Bureau Grotesque. But with its subtle finish, Brown avoids the reductive quality of 20th Century modernism. The figures have proportional widths.
Alternate Gothic
Alternate Gothic is a gothic sans-serif typeface designed by Morris Fuller Benton in 1903 and released through American Type Founders. It was basically created as a condensed version of Bentonโs Franklin Gothic. Alternate Gothic is used famously in the YouTube logo.
You can download and use this font for commercial purpose.
Conclusion
So, these are some best quality free Trade Gothic font family similar fonts that are very close to the original design of Trade Gothic and some fonts are free for personal and commercial use. If you think we did great Trade Gothic alternative collections then share this post with your favorite social networks, or if you think we missed any favorite alternative to Trade Gothic, then let us know in the comment section below.
Enjoy!!







This article is most helpful for me.